SEO is a technique that is used so that a website gets a good position in the search engine naturally when someone types in keywords related to the client’s website. Usually, someone will seriously consider using SEO after the business site is running and requires improvements to rank in the search engine. This causes clients to find solutions that sometimes take quite a lot of time and spend more money. If you want to use the SEO service for your digital marketing campaign, then you can find out how we work our project. Therefore, there are several things that must be considered before starting this business, namely:
The first thing to do before you start an online business is to determine the marketing value of your business. Is your business big? How big is your business market share? You must know the purpose and examine more deeply about your business so that you can then determine the targeted customer segment. There are several things related to determining customer segments such as based on age, gender, needs, interests, hobbies and so forth. This is so that you can find out the exact business page of your business with the keywords used by customers on the search engine.
You also need to know who your business competitors are on the search engine that will be used for the place to advertise it. By knowing who your competitor is, then you can indirectly determine how to outperform it. Look for strengths and weaknesses in your business competitors. Weaknesses that you know can be used to think of a solution so that you can add value to your business compared to competitors. Provide services that your business competitors don’t have so they might win a bigger market.
Some technical-related matters must also be considered in order to avoid a complete overhaul in the future. Language and location must be determined according to your business needs especially if you are targeting only certain regions and languages. Then you specify the URL for your business landing page. The speed of your business website must also be considered because it can affect customer interest.